General Update

The Launch is Delayed. Again.

We have been working on something exciting for you. And despite our best intentions, today is the second time the product launch has been delayed. I thought I would drop by and say Hello.


  1. All our posts will have a TL;DR section at the start. I would try to squeeze in as much value in there as possible. And for details, the main post is always there.
  2. We are creating a web analytics platform, with an intelligence layer on top of it. The intent is to free you of the grueling task of doing data analysis on your own, and bring you closer to execution.
  3. If all goes well, we should introduce you to the product in a matter of a couple of weeks.

Ask any entrepreneur and he would tell you he knows how that feels like. We have all been there, and we will all be there. Again, and again. And again.

I was hopeful of launching the product a couple of weeks back, and as we watched that timeline get left behind in the rearview mirror, we set a new date for the launch. Today. Unfortunately, we aren’t there yet. Close, sure. But not quite there.

And it is not a matter of wanting to add yet another feature to the product. We had stripped away all the non essentials from the product weeks back. Today, it is just about piecing it all together, and laying it all out for all of you.

What is the product? I’ll be honest, I haven’t quite nailed down the perfect or even the right way to describe it in a few words. While I keep working on that, for now, let us call the product an actionable insight engine for businesses. Built on top of web analytics. You know how you need to look at a bunch of different charts and reports and do some complicated analysis to aide your marketing strategy. With Benne, you won’t need to do that. Ever!

Benne does all of that for you behind the scenes. All day, every day. The intent? Eliminate as much noise as possible and deliver rich, insightful business signals to you. Signals that explicitly tell you of the steps your business should be taking to grow faster. Gain more leads, drive more transactions.

In a nutshell, think of Benne as your very own powerhouse team of analysts and marketing strategists. For a fraction of the cost.

In the coming days, I would be talking more about Benne, but mostly I would be talking about business growth. How you can leverage data and analytics to fast track your growth.

If you have any thoughts or questions about business growth in general, and analytics in particular, let me know. I would love to help you overcome your challenges.

With that, I’ll take your leave for now. I will be popping up every once in a while. And when I am not here, know that I am working on bringing you a product that I hope will change how you start your day every morning.

That’s it for today.


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