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Web Analytics

A collection of 14 posts

Content Marketing

How Benne Analytics improves your understanding of your content marketing performance

Introduction to a 4 part series on evaluating content performance.

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Know your audience

5 things you must know about your visitors, to achieve hyper growth

From the very first week, we have always been talking about understanding your customers, and visitors to your website. From time to time…

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Web Analytics

Everyone leaves. How to ensure you are making the best out of it?

Highlighting the importance of an outbound link click on your website

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Web Analytics

How to use Web Analytics the right way to enable growth

We talk about web analytics a lot. Seems only logical. After all, we are a web analytics company that, just as any other business, wants…

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Engagement

5 Easy Ways to Measure Website Engagement using your Web Analytics Data

This is a question most of us have, even if many never ask it out loud - How do I actually measure website engagement? This question is…

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Web Analytics

Why is Google Analytics free, but Benne Analytics and others are not?

This is one of the first questions that pops up when we are talking to potential customers, and it is quite natural to ask this. After all…

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Web Analytics

Analytics can power your growth. Unfortunately, most analytics tools do not facilitate that.

To get the best value out of your web traffic, you need to dive deep into your data, do a bunch of analysis and understand what is working and what is not. That becomes difficult to do when the analytics tool you are using is designed to do one thing. Give you a massive headache.

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Web Analytics

All About UTM Parameters. The What, Why and How of it.

Yesterday, we started talking about url tracking, and its importance to business owners and entrepreneurs into getting a better…

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Web Analytics

URL Tracking. Why is it important, and how can you do implement it with ease?

Did you know that the foundations of URL tracking were laid in the offices of a marketing agency? A team wanted to have more precision in…

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Bounce Rate

How critical is bounce rate for your business?

Your web visitors bounce off after a single page for all sorts of reasons. If you are looking at your overall bounce rate to help you understand if things are going right or wrong, you would probably end up arriving at the wrong conclusions.

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Google Analytics

[Series] Getting to know your GA data dashboard [Analytics Series - Part 2]

Part of an ongoing series to help you get acquainted with your analytics tools and dashboards better. Today, we look at some of the reports Google Analytics has for you.

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Data Privacy

Understanding privacy friendly analytics

Over the last couple of weeks, we have talked about “privacy friendly” analytics quite a few times, and given the fact that we are a privacy…

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Web Analytics

Its time we talked about Google analytics

Google Analytics is the defacto name anyone thinks of when they think web analytics. It is a powerful product, whose power is only shadowed…

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Web Analytics

Why you need an intelligent web analytics product?

Measuring your website analytics is important. It is an irrefutable fact. When we started working on Benne, we knew we wouldn’t need to make…

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