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Strategy

A collection of 6 posts

Strategy

Free step-by-step guide to find the ideal customers for your SaaS business

Am I marketing my product to the right audience? That is the most impactful question you can ask yourself as you chase growth for your SaaS…

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Content Marketing

How Benne Analytics is optimised to improve your understanding of content performance

Concluding part of the Content Performance Series

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General Update

What is the best marketing strategy for your business? With 'In the hot seat', you'll know.

We are launching a monthly series detailing out how we would go about marketing a particular product.

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SaaS Sales

Are you selling your product's features? Or are you selling its value to your customers?

Most of the times I ask businesses why customers should pay for their product, the immediate answer that comes back is a list of what their…

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Marketing Funnel

Goal funnels. Every business needs to have them.

Ecommerce businesses tend to measure key events. How many people added an item to the cart? How many people added an item from the…

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Strategy

Being self-aware is crucial for your growth

Hundreds of SaaS businesses crop up every single month (this month, in particular, we become one of the businesses to add to that list). And…

  • abyshake