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Marketing

A collection of 13 posts

Content Marketing

Why customer experience matters even in your content marketing efforts

Customer experience is a key component in every aspect of your business. It affects your growth, your marketing performance, your retention…

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General Update

What is the best marketing strategy for your business? With 'In the hot seat', you'll know.

We are launching a monthly series detailing out how we would go about marketing a particular product.

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Quora

SaaS Entrepreneurs, are you using Quora for marketing? And if so, are you doing it right?

Quora. A simple Q&A platform that seemingly came out of nowhere and quickly became the second most sought after tool of choice for people to…

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Churn Rate

How do you reduce churn?

By now, we have talked a fair amount about churn. Yesterday, we even talked about how a mere 5% churn, if month-on-month, can pretty much…

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Churn Rate

So, churn rates. Lets talk about it.

Have you heard the song ‘Killshot’ by Eminem? I thoroughly enjoyed it, like most Eminem songs. It isn’t at all relevant to churn rate, in…

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Data Strategy

The secret of well performing marketing team? Shared understanding.

Every business wants to build a data driven organization. Yet the need to be data driven (and data fluent) for any team pales in comparison…

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Web Analytics

Why you need an intelligent web analytics product?

Measuring your website analytics is important. It is an irrefutable fact. When we started working on Benne, we knew we wouldn’t need to make…

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Content Marketing

Google Translate can help with international audience. Yet, we would be producing native content.

Your website is the storefront for your business. A storefront that can be best looked at as a combination of hundreds of thousands of…

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Marketing

I am Ahab, and to succeed at marketing, you should be too.

I got hooked onto books early in my life. Stories. Adventures. Thrill. I was mystified. One of the books I simply loved as a child was Moby…

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Content Marketing

What makes up a top performing piece of content?

I used to be quite active on both Medium and Quora a couple of years back. Used to write about topics related to startups, business…

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Customer Privacy

Cookies are going away. You need to take note.

A more consumer-friendly ecosystem is on the horizon. While businesses will always chase positive ROIs, they will need to learn to do that while respecting privacy of their customers. Are you ready to take a 180-degree turn in your marketing strategy?

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Update

There is a better way to grow

Dealing with website performance issues, and got to know about it too late? Slow page load, clogged up network, website non-responsive? Not anymore!

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Marketing

The switch from B2C to B2B

B2B marketing is more closely tied up to both sales and product functions of the company, and it is a marathon, not a sprint. So how do you prepare yourself for it?

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