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Marketing Strategy

A collection of 7 posts

Marketing Strategy

10 Marketing Automation Workflow Examples to Improve Conversions for Your SaaS Business

What we know as marketing automation today probably started getting its current shape and form with one simple idea - sending ecommerce…

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Landing Pages

How landing pages play a crucial role in your marketing and growth strategy

If you have ever run any paid campaigns for your business, you probably realise the importance of landing pages in your conversion. They…

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Marketing Strategy

How to pick the best marketing automation system for your business

I first heard of marketing automation when I was working with Myntra. Before Myntra was acquired by Flipkart, before Flipkart was acquired…

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Marketing Strategy

How to formulate the perfect marketing strategy for your SaaS business

For the longest time, a lot of software businesses banked on retaining their customers because of one simple truth - change is hard, and…

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Marketing Strategy

How to efficiently integrate your search engine and email marketing strategy with ease

In our earlier articles, we have talked about different marketing functions operating in silos (here), and how that severely limits the…

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Customer Experience

The importance of symmetry in marketing, and how you can achieve it with ease.

My boss at an ecommerce company I worked with was extremely hands-on. Despite being the cofounder of a business that had grown to thousands…

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Content Marketing

There are only 3 secret rules to ace content marketing

Perfection is a journey, not a destination. And no matter how many blog posts and content creation guides you consume and memorise, none of that will help you become amazing at content creation. Not unless you are willing to and have prepared yourself for that long, hard, but extremely rewarding journey.

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