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Growth

A collection of 29 posts

Strategy

Free step-by-step guide to find the ideal customers for your SaaS business

Am I marketing my product to the right audience? That is the most impactful question you can ask yourself as you chase growth for your SaaS…

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Business Metrics

Which website metrics should you focus on for achieving faster growth?

Those are some powerful words. Powerful, and wise. Often, we obsess over every tiny detail and specifics of the things on our to-do list…

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Customer Retention

Get started with a multi-step framework to retain more customers with ease

We have talked about customer retention on this blog before. And we will talk about it again. After all, there are very few things that have…

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Marketing Strategy

10 Marketing Automation Workflow Examples to Improve Conversions for Your SaaS Business

What we know as marketing automation today probably started getting its current shape and form with one simple idea - sending ecommerce…

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Landing Pages

The best 3-step process to easily promote your landing pages for free

Landing pages. One of the most powerful tools in a marketer’s toolbox. Whether you run a blog or a podcast, a SaaS product or an enterprise…

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Web Analytics

How to use Web Analytics the right way to enable growth

We talk about web analytics a lot. Seems only logical. After all, we are a web analytics company that, just as any other business, wants…

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Customer Delight

The Four Pillars of a Customer-First Growth Strategy Your Business Needs

Customer first. One of the most common appearances in a company’s guiding philosophies. Right from Jeff Bezos and Amazon to the startup your…

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Content Marketing

An actionable guide on how to consistently create content that's both unique and interesting

It isn't just about the headline you write, it isn't even purely about the content you create. It's all about your approach to the process.

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Analytics

To grow your business, know the difference between web analytics and marketing analytics

When we started working on Benne Analytics, our first and foremost focus was on growth. How do we make a tool that enables businesses into…

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Content Marketing

It is hard to consistently produce great content. But, it will still be expected out of you.

So.How can you even the odds?

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Content Marketing

To win at SEO, stop worrying about SEO

When I used to actively write on Medium, my stories used to receive thousands of visits every day - most of them from Google. The initial…

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Quora

SaaS Entrepreneurs, are you using Quora for marketing? And if so, are you doing it right?

Quora. A simple Q&A platform that seemingly came out of nowhere and quickly became the second most sought after tool of choice for people to…

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Marketing Funnel

Goal funnels. Every business needs to have them.

Ecommerce businesses tend to measure key events. How many people added an item to the cart? How many people added an item from the…

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Strategy

Being self-aware is crucial for your growth

Hundreds of SaaS businesses crop up every single month (this month, in particular, we become one of the businesses to add to that list). And…

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Churn Rate

How do you reduce churn?

By now, we have talked a fair amount about churn. Yesterday, we even talked about how a mere 5% churn, if month-on-month, can pretty much…

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Churn Rate

So, churn rates. Lets talk about it.

Have you heard the song ‘Killshot’ by Eminem? I thoroughly enjoyed it, like most Eminem songs. It isn’t at all relevant to churn rate, in…

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Product Roadmap

The importance of flexible roadmaps in SaaS businesses

When an entrepreneur starts working on their SaaS business, they have a more or less clear product in mind. What they want the product to do…

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Data Strategy

The secret of well performing marketing team? Shared understanding.

Every business wants to build a data driven organization. Yet the need to be data driven (and data fluent) for any team pales in comparison…

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Content Marketing

Google Translate can help with international audience. Yet, we would be producing native content.

Your website is the storefront for your business. A storefront that can be best looked at as a combination of hundreds of thousands of…

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Marketing

I am Ahab, and to succeed at marketing, you should be too.

I got hooked onto books early in my life. Stories. Adventures. Thrill. I was mystified. One of the books I simply loved as a child was Moby…

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Content Marketing

What makes up a top performing piece of content?

I used to be quite active on both Medium and Quora a couple of years back. Used to write about topics related to startups, business…

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Marketing Funnel

Marketing Funnels. What does yours look like?

Irrespective of the kind of business you are in, chances are, you already have a marketing funnel. If you are a SaaS business, you most…

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Customer Privacy

Cookies are going away. You need to take note.

A more consumer-friendly ecosystem is on the horizon. While businesses will always chase positive ROIs, they will need to learn to do that while respecting privacy of their customers. Are you ready to take a 180-degree turn in your marketing strategy?

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Update

There is a better way to grow

Dealing with website performance issues, and got to know about it too late? Slow page load, clogged up network, website non-responsive? Not anymore!

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Marketing

The switch from B2C to B2B

B2B marketing is more closely tied up to both sales and product functions of the company, and it is a marathon, not a sprint. So how do you prepare yourself for it?

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Content Marketing

There are only 3 secret rules to ace content marketing

Perfection is a journey, not a destination. And no matter how many blog posts and content creation guides you consume and memorise, none of that will help you become amazing at content creation. Not unless you are willing to and have prepared yourself for that long, hard, but extremely rewarding journey.

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Ethics

The need for ethics in growth platforms

No matter how many business ethics courses you take, or lectures you follow, the definition of ethical business practices will often come down to you. For the very simple reason that the typical definition of ethical practices has been reduced to legally allowed business practices.

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Social Proof

Letting your customers make the sale for you.

Social proof has been around for ages, in one form or another. And for good reason. They work great. When a newspaper or a magazine claims to be the most read publication in your area, that is social proof. They want you to know that people just like you trust them with the subject matter.

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Growth

The Rule of 20%

20% of your product catalog contributes to 80% of your revenue. In your business, you will see 20% coming up again and again. In product decisions, in investor talks. Everywhere. Today, we thought we would look at one more aspect of it.

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