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Customer Privacy

A collection of 3 posts

Web Analytics

Why is Google Analytics free, but Benne Analytics and others are not?

This is one of the first questions that pops up when we are talking to potential customers, and it is quite natural to ask this. After all…

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Customer Privacy

Cookies are going away. You need to take note.

A more consumer-friendly ecosystem is on the horizon. While businesses will always chase positive ROIs, they will need to learn to do that while respecting privacy of their customers. Are you ready to take a 180-degree turn in your marketing strategy?

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Ethics

The need for ethics in growth platforms

No matter how many business ethics courses you take, or lectures you follow, the definition of ethical business practices will often come down to you. For the very simple reason that the typical definition of ethical practices has been reduced to legally allowed business practices.

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