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Content Marketing

A collection of 27 posts

Content Marketing

How to easily identify your top performing unicorn content using website analytics?

Back in 2013, venture capitalist Ashley Lee coined the term Unicorn to describe a privately held business with valuation of 1 billion…

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Content Marketing

Why pillar pages are an important part of SaaS content marketing strategy?

On this blog, we talk, quite frequently, about the value content marketing adds to the long-term sustainability of your SaaS business. We…

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Content Marketing

How to effectively use Quora to drive qualified traffic to your SaaS website

Traffic. More traffic. More qualified traffic. That’s what we, like countless SaaS businesses out there, think of every single day. At the…

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Content Marketing

Why customer experience matters even in your content marketing efforts

Customer experience is a key component in every aspect of your business. It affects your growth, your marketing performance, your retention…

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Content Discovery

How to ensure discovery of your content in the conversational search era?

Back when I was starting to learn how to use Google to search for anything you wanted find - no matter how obscure, there were quite some…

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Content Marketing

How to come up with content that wins customers and enables sales

As I always say - businesses are in the business of making money. So, no matter how much value you want to impart to your audience via your…

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Content Marketing

5 simple tips to help you write better content

We have talked about the need to have original and unique content before in this blog. It is absolutely critical for your content to be so…

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Content Marketing

How should you tackle the challenge of decaying visibility for old content

Short answer is repurposing your old (yet gold) content. How you can go about doing it, and which content should you be repurposing are the…

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Content Marketing

How Benne Analytics is optimised to improve your understanding of content performance

Concluding part of the Content Performance Series

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Content Marketing

How traffic sources in your analytics dashboard help improve content performance

Part 3 of Content Marketing Performance series

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Content Marketing

How to improve performance by easily analysing session info from your dashboard

Part 2 of Content Marketing Performance series

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Content Marketing

Improve your content marketing performance today by leveraging analytics metrics

Part 1 of Content Marketing Performance series

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Content Marketing

How Benne Analytics improves your understanding of your content marketing performance

Introduction to a 4 part series on evaluating content performance.

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Content Marketing

How to create the perfect piece of content without any struggle

Writing is hard. No matter how long you have been writing for, or how much you enjoy creating a piece of content, it is an uphill battle…

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Email Marketing

Learn how to create email newsletters your customers would want to read

As I have said many times in the past, we are in the business of growth. As such, we are always looking at different products that could…

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General Update

Sometimes you choose your audience, sometimes your audience chooses you.

Yesterday I received a feedback on one of the stories. “It was interesting, but complicated”. Complicated. That’s what I’ve been trying to…

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Content Marketing

An actionable guide on how to consistently create content that's both unique and interesting

It isn't just about the headline you write, it isn't even purely about the content you create. It's all about your approach to the process.

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Content Marketing

Examples of easy to create content that deliver great results

Three content types you can create without breaking a sweat.

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Content Marketing

So, what does a winning content strategy include in substance?

The 4-step program to come up with an endless list of content ideas, and how to act on those ideas.

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Content Marketing

SaaS founders, let's create a content strategy that works!

Sustainable SaaS businesses rely heavily on the power of content. They frequently try to write about things their audience cares about, all…

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Content Marketing

It is hard to consistently produce great content. But, it will still be expected out of you.

So.How can you even the odds?

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Content Marketing

To win at SEO, stop worrying about SEO

When I used to actively write on Medium, my stories used to receive thousands of visits every day - most of them from Google. The initial…

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Bounce Rate

How critical is bounce rate for your business?

Your web visitors bounce off after a single page for all sorts of reasons. If you are looking at your overall bounce rate to help you understand if things are going right or wrong, you would probably end up arriving at the wrong conclusions.

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Content Marketing

Shopify's content marketing strategy breakdown, and what you can learn from it

There is nothing more powerful marketing tool at your disposal than a well crafted content marketing straegy. It is a perpetual source of traffic, has the power to generate higher quality traffic, and generates positive RoI. Let us look at how Shopify excels at the game.

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Content Marketing

Google Translate can help with international audience. Yet, we would be producing native content.

Your website is the storefront for your business. A storefront that can be best looked at as a combination of hundreds of thousands of…

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Content Marketing

What makes up a top performing piece of content?

I used to be quite active on both Medium and Quora a couple of years back. Used to write about topics related to startups, business…

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Content Marketing

There are only 3 secret rules to ace content marketing

Perfection is a journey, not a destination. And no matter how many blog posts and content creation guides you consume and memorise, none of that will help you become amazing at content creation. Not unless you are willing to and have prepared yourself for that long, hard, but extremely rewarding journey.

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