Content Marketing

Examples of easy to create content that deliver great results

Three content types you can create without breaking a sweat.

We have covered quite some ground in the last two days. We started talking about creating a stellar content strategy, and just outlining it all has been extremely fun and rewarding. This is what we have covered so far:

  1. Content marketing is crucial for businesses, no matter how big they get.
  2. The basic goals that you need to list down before you start creating your content strategy.
  3. The need to understand our audience better for us to be able to create a content strategy that’s cohesive and helps achieve the goals we listed in #2.
  4. Our role in the whole process. To be a helpful, trusted guide, enabling our audience’s journey.
  5. How to research on topics you can, and should write about?
  6. How to leverage your competition, and other businesses catering to similar audience base as yours
  7. How to come up with an endless list of ideas in 4 simple steps
  8. Once you have the idea, how do you act on them?

As I said, a lot of ground has been covered. ;-)

Today, we conclude this series with a few examples on content types you can create with the almost no resistance or writer’s block at all. We will see what these content types are easy to create, as well as why they work with readers. These have worked for many businesses, it will for you as well.

What kind of content should you produce?

There is no right answer to this. It will be a combination of your writing style and types of questions that typically come associated with the topic you are writing about. My writing style is somewhat conversational. Whether you are reading my stories, or whether we are sitting across the table, if you ask me a question, my answers will probably flow the same way in both scenarios. In a nutshell, my writing is a simplest representation of my thought process and thought flow. That is what I am most comfortable with, so I stick with that. That way, my pieces would come across as sincere and authentic, and not look forced. Your writing style could be different, so you’ll need to decide this for yourself.

The only thing you should remember is the part about having that genuine intent to add value to your audience, and delivering on that intent. As long as you continue doing that, it matters less and less if you are producing a listicle or a walkthrough tutorial.

Now, on to the fun part. Some actual examples.

This whole series started with one painpoint all of us face. Not being able to decide what to write about. And we have been extremely methodical about the whole process so far. We figured out what our audience looks like, we identified what matters to them and the probable reasons behind. We then researched on what our audiences are looking for to get a better understanding of their browsing and search behavior so as to lay the foundation of our content creation process. Finally, we looked up on the different kinds of content and topics floating around on the internet being discovered by our audience. All of these put together helped plant the seeds of our content creation process. Hopefully, you are now in a much better place than you have ever been, in terms of your readiness and preparedness on getting started with content creation.

But. If you are still struggling, let me help a little bit more. Grease the wheels, so to speak.

Content Type : List Posts

Probably the most common, and most overused content type, and the simplest to produce as well. And despite there being an abundance of list posts floating around, I don’t see them going out of fashion anytime soon.

Why list posts work?

Because bullets are easier to consume, and you perceive lists to be something where you will get the most value for your time.

So what sort of list posts should you produce?

We created a list of topics and ideas during our research yesterday. Hopefully, you now have a google sheet containing those topics, keywords/phrases and ideas. Let’s feed them into search engine again. Only now, your intent is to look at it from the perspective of being able to create a list.

For example,

  • ten no-equipment exercises for massive chest gain

  • 30 day full body workout calendar for your work-from-home regimen

Once you come across some list posts, or some ideas of list posts of your own, there are two extremely simple approaches to follow to be able to create one of your own:

#1. Make a more expansive list.

Most lists contain 10 items? Go for 20 yourself. If you can give the impression that your content is the most exhaustive piece out there, with the most comprehensive research and packed with value, searchers will be intrigued to check you out. And if the content is good, your engagement numbers will be on the healthier side. So, the more users keep on checking you out, the higher Google will start ranking this article for relevant searches. (The positive effect of this will percolate to your overall website or blog and its rankings.)

#2. Add a twist to it.

Users are searching for chest exercises and there are plenty of lists already on the subject? Add a no-equipment component to it. Even no-equipment is saturated with lists? Add a “morning routine” component to it. There is always a unique way in which you can present information that is good enough to appeal to a part of the broader search base and intrigue them enough to check you out.

Content Type : Expert Roundups

This is similar to publicising a celebrity guest on your next podcast episode. You are essentially borrowing their credibility for the post, and reaping the benefits by association.

There are multiple ways to do roundups. You can reach out to subject matter experts and people of repute in your domain, pick their brains on a topic and use that interaction to create a content piece. The only problem is, it will take a lot of time, your conversions will be low, and it would be an extremely painful undertaking from start to finish.

The second way is simpler. Once you have zeroed down on the topic you are going to write about, do some more research on the topic. Try identifying what experts have had to say on matters intersecting with the scope of your topic. And then weave it all together, as an editor, to present a piece where your users can learn from the experience and expertise of multiple leading personalities at one place.

Content Type : Guides and Tutorials

You already know the painpoints your customers are facing, and the questions in their mind. A lot of those questions would be able to be framed as a “How to” question, and each “How to” question is an opportunity to create a walkthrough guide or tutorial.

Example: How to measure the performance of your email marketing?

Guides and tutorials tend to the psychological need we all have to have quick wins. We want to feel we have solved our problem in the least amount of time possible. Have you ever jumped to an answer without even reading the question in full? Chances are, you have. I know I have. Multiple times. This behavior is fuelled and propelled by that same need and desire to have quick wins.

Tutorials help your users feel the same way, as a result they work extremely well. Just look at the hundreds of tutorials present on the blog of DigitalOcean. Their audience are developers, so they create tutorials to alleviate painpoints some developers may be feeling.

To make a tutorial that’s perceived of as valuable, focus on keeping individual segments small and actionable. Use images to document the steps as much as possible. Screenshots or product illustrations work best.

That’s it. We are done. You are all set to create your first hundred content pieces. Just follow this approach and you will find yourself getting more and more visitors every day, and moving up the ladder in search engine results.

I wanted to cover promoting the content as well in the series finale, so to speak. But somehow that feels displaced. Our entire focus throughout this series has been on content creation, so let’s stick to it. And we’ll probably talk about promoting content for early stage businesses some time next week.

Questions, Suggestions, Feedback, Criticism? I would love to chat.

That’s it for today, see you tomorrow.

Cheers

Abhishek

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