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abyshake

abyshake

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Strategy

Free step-by-step guide to find the ideal customers for your SaaS business

Am I marketing my product to the right audience? That is the most impactful question you can ask yourself as you chase growth for your SaaS…

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Community Management

How to attract more customers into buying your SaaS product?

Entrepreneurs don’t get fazed easily. They are resilient when faced with crippling challenges, resourceful when they need to find a solution…

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Customer Perception

Why positive customer perception is crucial for success of your SaaS business

Perception. It’s everything. What your marketing says about you and your product has less of an impact on your success than what your…

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Content Marketing

How to easily identify your top performing unicorn content using website analytics?

Back in 2013, venture capitalist Ashley Lee coined the term Unicorn to describe a privately held business with valuation of 1 billion…

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Content Marketing

Why pillar pages are an important part of SaaS content marketing strategy?

On this blog, we talk, quite frequently, about the value content marketing adds to the long-term sustainability of your SaaS business. We…

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Email Marketing

Which key email assets are you wasting in marketing your SaaS product?

Email marketing. It is one of the highest ROI generating sources in your paid marketing bucket. They are easy to send, cost less than a…

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Business Metrics

Which website metrics should you focus on for achieving faster growth?

Those are some powerful words. Powerful, and wise. Often, we obsess over every tiny detail and specifics of the things on our to-do list…

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Customer Support

How are you a customer first business if you are charging for support?

Most entrepreneurs would feel obligated to push back on that title. After all, there are two things all of them would say: A/ They are…

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Growth Metrics

What is the best way to evaluate business metrics for SaaS products

There are two types of entrepreneurs: Those who do not look at their business metrics, and Those who are unhappy with their business metrics…

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Growth Forecasting

How to efficiently forecast the growth for your SaaS business?

Forecasting. There are slides in startup pitch decks devoted to this one topic, and they are often accompanied by detailed, data-rich…

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A/B Tests

The hidden reason why your A/B tests aren’t as effective as they look

Anyone who knows me will probably tell you I am extremely opposed to the idea of A/B testing. Someone will come to me to discuss about their…

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SaaS Sales

How to determine if your prospect is ready to buy your product

Sales is a tough business. It is easy to get someone interested in your product, but that doesn’t always translate to sale, does it? You…

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Content Marketing

How to effectively use Quora to drive qualified traffic to your SaaS website

Traffic. More traffic. More qualified traffic. That’s what we, like countless SaaS businesses out there, think of every single day. At the…

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Content Marketing

Why customer experience matters even in your content marketing efforts

Customer experience is a key component in every aspect of your business. It affects your growth, your marketing performance, your retention…

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Content Discovery

How to ensure discovery of your content in the conversational search era?

Back when I was starting to learn how to use Google to search for anything you wanted find - no matter how obscure, there were quite some…

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Customer Acquisition

What should you do when the CAC numbers don't favor your SaaS business?

Customer Acquisition Cost, or CAC - it is all about simple arithmetic. If your math doesn’t work for your customer acquisition, your…

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Customer Trust

How to cultivate customer trust in the early days of your SaaS business

As customers ourselves, we tend to favor products and businesses we have some consumer-feedback signal about. When we are looking to dine…

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SaaS Businesses

How to price your SaaS product best optimized for conversions and value

Pricing. One of the most complicated action items on an entrepreneur’s checklist. Take a pause and ping any SaaS founder in your network and…

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Content Marketing

How to come up with content that wins customers and enables sales

As I always say - businesses are in the business of making money. So, no matter how much value you want to impart to your audience via your…

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Content Marketing

5 simple tips to help you write better content

We have talked about the need to have original and unique content before in this blog. It is absolutely critical for your content to be so…

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Sales

How to set up a SaaS product sales process that is primed for success

All businesses start with zero. Zero code, zero content, zero revenue, zero employees. There is no avoiding that. But as you work harder and…

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Content Marketing

How should you tackle the challenge of decaying visibility for old content

Short answer is repurposing your old (yet gold) content. How you can go about doing it, and which content should you be repurposing are the…

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Content Marketing

How Benne Analytics is optimised to improve your understanding of content performance

Concluding part of the Content Performance Series

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Growth Strategy

How to achieve better growth for your SaaS business as a founder

For the last four days, we have been talking about using your web analytics data, dashboard and various metrics to improve the performance…

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Content Marketing

How traffic sources in your analytics dashboard help improve content performance

Part 3 of Content Marketing Performance series

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Content Marketing

How to improve performance by easily analysing session info from your dashboard

Part 2 of Content Marketing Performance series

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Content Marketing

Improve your content marketing performance today by leveraging analytics metrics

Part 1 of Content Marketing Performance series

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Content Marketing

How Benne Analytics improves your understanding of your content marketing performance

Introduction to a 4 part series on evaluating content performance.

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Content Marketing

How to create the perfect piece of content without any struggle

Writing is hard. No matter how long you have been writing for, or how much you enjoy creating a piece of content, it is an uphill battle…

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Know your audience

5 things you must know about your visitors, to achieve hyper growth

From the very first week, we have always been talking about understanding your customers, and visitors to your website. From time to time…

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Email Marketing

Learn how to create email newsletters your customers would want to read

As I have said many times in the past, we are in the business of growth. As such, we are always looking at different products that could…

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Customer Retention

Get started with a multi-step framework to retain more customers with ease

We have talked about customer retention on this blog before. And we will talk about it again. After all, there are very few things that have…

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Web Analytics

Everyone leaves. How to ensure you are making the best out of it?

Highlighting the importance of an outbound link click on your website

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Smart Goals

A 5 step framework to set up better goals for your business and growth

Goals. Targets. Objectives. Call it whatever you want, your business is chasing them all the time. One quarter it is growing your userbase…

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Landing Pages

Why does your business need lot more landing pages than you think

And how to easily achieve that goal

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General Update

What is the best marketing strategy for your business? With 'In the hot seat', you'll know.

We are launching a monthly series detailing out how we would go about marketing a particular product.

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Bounce Rates

Why people leave your website? Detailed examples on how to make them stick around and convert.

Bounces. It is a sad reality any website owner is all too familiar with. Off of all the visitors to your website, there would be a few who…

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Customer Behavior

How to better understand your customers using behavior data and usage pattern

We have talked about the importance of understanding your customers earlier. It helps you on all fronts, whether it is in deciding the…

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Marketing Strategy

10 Marketing Automation Workflow Examples to Improve Conversions for Your SaaS Business

What we know as marketing automation today probably started getting its current shape and form with one simple idea - sending ecommerce…

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Landing Pages

The best 3-step process to easily promote your landing pages for free

Landing pages. One of the most powerful tools in a marketer’s toolbox. Whether you run a blog or a podcast, a SaaS product or an enterprise…

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Paid Ads

How can you improve the conversion of your Facebook ads in 8 simple steps

From Snapchat to TikTok, there have always been businesses who have tried to dethrone Facebook as the one true king of social media, and for…

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Social Media

What is the one metric that matters in social media marketing?

Every time a social media platform announces changes to its rules surrounding how your content will be displayed on the end users’ newsfeed…

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Web Analytics

How to use Web Analytics the right way to enable growth

We talk about web analytics a lot. Seems only logical. After all, we are a web analytics company that, just as any other business, wants…

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Customer Delight

The Four Pillars of a Customer-First Growth Strategy Your Business Needs

Customer first. One of the most common appearances in a company’s guiding philosophies. Right from Jeff Bezos and Amazon to the startup your…

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Engagement

5 Easy Ways to Measure Website Engagement using your Web Analytics Data

This is a question most of us have, even if many never ask it out loud - How do I actually measure website engagement? This question is…

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Landing Pages

How landing pages play a crucial role in your marketing and growth strategy

If you have ever run any paid campaigns for your business, you probably realise the importance of landing pages in your conversion. They…

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Marketing Strategy

How to pick the best marketing automation system for your business

I first heard of marketing automation when I was working with Myntra. Before Myntra was acquired by Flipkart, before Flipkart was acquired…

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Marketing Strategy

How to formulate the perfect marketing strategy for your SaaS business

For the longest time, a lot of software businesses banked on retaining their customers because of one simple truth - change is hard, and…

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Web Analytics

Why is Google Analytics free, but Benne Analytics and others are not?

This is one of the first questions that pops up when we are talking to potential customers, and it is quite natural to ask this. After all…

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Early Stage Growth

How to grow better by having a focused approach to audience selection

Growth. It comes in all shapes and forms. And unlike popular belief, it is not a term that’s relevant just for businesses. Whether we are…

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General Update

Sometimes you choose your audience, sometimes your audience chooses you.

Yesterday I received a feedback on one of the stories. “It was interesting, but complicated”. Complicated. That’s what I’ve been trying to…

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Marketing Strategy

How to efficiently integrate your search engine and email marketing strategy with ease

In our earlier articles, we have talked about different marketing functions operating in silos (here), and how that severely limits the…

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Content Marketing

An actionable guide on how to consistently create content that's both unique and interesting

It isn't just about the headline you write, it isn't even purely about the content you create. It's all about your approach to the process.

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Analytics

How to use analytics dashboard to build impressive marketing reports quickly

The important role marketing reports play in your growth and how to make them using analytics data.

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Content Marketing

Examples of easy to create content that deliver great results

Three content types you can create without breaking a sweat.

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Content Marketing

So, what does a winning content strategy include in substance?

The 4-step program to come up with an endless list of content ideas, and how to act on those ideas.

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Content Marketing

SaaS founders, let's create a content strategy that works!

Sustainable SaaS businesses rely heavily on the power of content. They frequently try to write about things their audience cares about, all…

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Analytics

To grow your business, know the difference between web analytics and marketing analytics

When we started working on Benne Analytics, our first and foremost focus was on growth. How do we make a tool that enables businesses into…

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Web Analytics

Analytics can power your growth. Unfortunately, most analytics tools do not facilitate that.

To get the best value out of your web traffic, you need to dive deep into your data, do a bunch of analysis and understand what is working and what is not. That becomes difficult to do when the analytics tool you are using is designed to do one thing. Give you a massive headache.

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Content Marketing

It is hard to consistently produce great content. But, it will still be expected out of you.

So.How can you even the odds?

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Customer Engagement

Take some time to think about your social media marketing strategy.

The social media landscape has gone through some massive tectonic shifts in the last decade. Even though the prominent names and channels in…

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User Experience

How web analytics helps you deliver a great user experience.

User experience or UX encapsulates every single interaction your customers have with your business. Every single last one of them. Whether…

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Content Marketing

To win at SEO, stop worrying about SEO

When I used to actively write on Medium, my stories used to receive thousands of visits every day - most of them from Google. The initial…

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Quora

SaaS Entrepreneurs, are you using Quora for marketing? And if so, are you doing it right?

Quora. A simple Q&A platform that seemingly came out of nowhere and quickly became the second most sought after tool of choice for people to…

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SaaS Sales

Are you selling your product's features? Or are you selling its value to your customers?

Most of the times I ask businesses why customers should pay for their product, the immediate answer that comes back is a list of what their…

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Web Analytics

All About UTM Parameters. The What, Why and How of it.

Yesterday, we started talking about url tracking, and its importance to business owners and entrepreneurs into getting a better…

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Web Analytics

URL Tracking. Why is it important, and how can you do implement it with ease?

Did you know that the foundations of URL tracking were laid in the offices of a marketing agency? A team wanted to have more precision in…

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Product Development

A better discovery process for your product. How to ensure it.

You have spent months thinking about a great product, something that can potentially help millions of customers. You, then, further spent…

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Customer Experience

The importance of symmetry in marketing, and how you can achieve it with ease.

My boss at an ecommerce company I worked with was extremely hands-on. Despite being the cofounder of a business that had grown to thousands…

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Bounce Rate

How critical is bounce rate for your business?

Your web visitors bounce off after a single page for all sorts of reasons. If you are looking at your overall bounce rate to help you understand if things are going right or wrong, you would probably end up arriving at the wrong conclusions.

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Product Adoption

How can you use web analytics data to improve product adoption?

Product adoption helps you understand your audience base better. It helps you understand their motivations, their expectations and the real value your product has for them. Using web traffic data to measure product adoption is easy to set up, and has immeasurable value.

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Content Marketing

Shopify's content marketing strategy breakdown, and what you can learn from it

There is nothing more powerful marketing tool at your disposal than a well crafted content marketing straegy. It is a perpetual source of traffic, has the power to generate higher quality traffic, and generates positive RoI. Let us look at how Shopify excels at the game.

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Google Analytics

Conversion reports in your analytics dashboard [Analytics Series - Part 3]

Part of an ongoing series to help you get better acquainted with analytics tools and dashboards. Today, we look at possibly the most important one - Conversion reports.

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Google Analytics

[Series] Getting to know your GA data dashboard [Analytics Series - Part 2]

Part of an ongoing series to help you get acquainted with your analytics tools and dashboards better. Today, we look at some of the reports Google Analytics has for you.

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Google Analytics

[Analytics Series] Setting up your Google Analytics dashboard

To help you use your analytics data better, we decided to present a series where we dive into the different parts of your web analytics dashboard. Whichever tool you use, we'll talk about it.

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Marketing Funnel

Goal funnels. Every business needs to have them.

Ecommerce businesses tend to measure key events. How many people added an item to the cart? How many people added an item from the…

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Strategy

Being self-aware is crucial for your growth

Hundreds of SaaS businesses crop up every single month (this month, in particular, we become one of the businesses to add to that list). And…

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Churn Rate

How do you reduce churn?

By now, we have talked a fair amount about churn. Yesterday, we even talked about how a mere 5% churn, if month-on-month, can pretty much…

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Churn Rate

So, churn rates. Lets talk about it.

Have you heard the song ‘Killshot’ by Eminem? I thoroughly enjoyed it, like most Eminem songs. It isn’t at all relevant to churn rate, in…

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General

Customers churning out is a concern for every single business.

I hate bad advice. Even if one person takes you up on your word, you potentially led someone down the wrong path. They may have been better…

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Push Notifications

Notifications. How do you leverage them without annoying your visitors?

“No”. “Block”. “Don’t Allow”. That is what I, and many like me, click on when we land on a new website and the “website xyz would like to…

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Product Roadmap

The importance of flexible roadmaps in SaaS businesses

When an entrepreneur starts working on their SaaS business, they have a more or less clear product in mind. What they want the product to do…

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Landing Pages

SaaS founders, what do your landing pages look like?

We are into web analytics, so no matter how many landing pages your businesses have, we’ve always got your back. Unfortunately, the…

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Data Strategy

The secret of well performing marketing team? Shared understanding.

Every business wants to build a data driven organization. Yet the need to be data driven (and data fluent) for any team pales in comparison…

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Data Privacy

Understanding privacy friendly analytics

Over the last couple of weeks, we have talked about “privacy friendly” analytics quite a few times, and given the fact that we are a privacy…

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Web Analytics

Its time we talked about Google analytics

Google Analytics is the defacto name anyone thinks of when they think web analytics. It is a powerful product, whose power is only shadowed…

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Web Analytics

Why you need an intelligent web analytics product?

Measuring your website analytics is important. It is an irrefutable fact. When we started working on Benne, we knew we wouldn’t need to make…

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Active Customers

Keep those zombies out of your business

It is the first week of the month, and every month this is the week I get notifications for a bunch of subscription charges on my credit…

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SaaS Sales

Selling Early? Or starting too late?

Far too many startups (ours included) have a common problem in their early days. The founder(s) keep delaying the product launch because…

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User Onboarding

Customer first. But what does that even mean?

You turn the pages on different startups over the last few decades, and one theme has found more prominence than anything else - being a…

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Social Media

Use social media to build engagement and credibility. Traffic and revenue will come along.

Not so long ago, every piece of content you created was advised to be shared ‘across’ social media. The same link, with the same content…

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Content Marketing

Google Translate can help with international audience. Yet, we would be producing native content.

Your website is the storefront for your business. A storefront that can be best looked at as a combination of hundreds of thousands of…

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Marketing

I am Ahab, and to succeed at marketing, you should be too.

I got hooked onto books early in my life. Stories. Adventures. Thrill. I was mystified. One of the books I simply loved as a child was Moby…

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Content Marketing

What makes up a top performing piece of content?

I used to be quite active on both Medium and Quora a couple of years back. Used to write about topics related to startups, business…

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Marketing Funnel

Marketing Funnels. What does yours look like?

Irrespective of the kind of business you are in, chances are, you already have a marketing funnel. If you are a SaaS business, you most…

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Customer Privacy

Cookies are going away. You need to take note.

A more consumer-friendly ecosystem is on the horizon. While businesses will always chase positive ROIs, they will need to learn to do that while respecting privacy of their customers. Are you ready to take a 180-degree turn in your marketing strategy?

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Update

There is a better way to grow

Dealing with website performance issues, and got to know about it too late? Slow page load, clogged up network, website non-responsive? Not anymore!

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Marketing

The switch from B2C to B2B

B2B marketing is more closely tied up to both sales and product functions of the company, and it is a marathon, not a sprint. So how do you prepare yourself for it?

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Content Marketing

There are only 3 secret rules to ace content marketing

Perfection is a journey, not a destination. And no matter how many blog posts and content creation guides you consume and memorise, none of that will help you become amazing at content creation. Not unless you are willing to and have prepared yourself for that long, hard, but extremely rewarding journey.

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Ethics

The need for ethics in growth platforms

No matter how many business ethics courses you take, or lectures you follow, the definition of ethical business practices will often come down to you. For the very simple reason that the typical definition of ethical practices has been reduced to legally allowed business practices.

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Social Proof

Letting your customers make the sale for you.

Social proof has been around for ages, in one form or another. And for good reason. They work great. When a newspaper or a magazine claims to be the most read publication in your area, that is social proof. They want you to know that people just like you trust them with the subject matter.

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Growth

The Rule of 20%

20% of your product catalog contributes to 80% of your revenue. In your business, you will see 20% coming up again and again. In product decisions, in investor talks. Everywhere. Today, we thought we would look at one more aspect of it.

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General Update

The Launch is Delayed. Again.

We have been working on something exciting for you. And despite our best intentions, today is the second time the product launch has been delayed. I thought I would drop by and say Hello.

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